Case study · Wedding officiant

TrauZeit:
a website that moves — and brings bookings.

A wedding officiant lives on emotion — and on how she shows up digitally. TrauZeit needed a website that reflects her tone, lets you actually hear her voice, and guides couples to a request in three clicks.

Web DesignBrandingSEOAudio/VideoBooking
See it liveRequest a similar project

01 · The starting point

Words convince — but first you have to hear them.

Wedding officiants usually get found through referrals. But when couples search online, the website decides whether they pick up the phone — and with it, the booking. Before the project, the old site felt generic: stock photos, interchangeable copy, no way to hear the officiant's voice before reaching out.

The goal was clear: a site that shows her style, makes her voice audible, and lowers the bar to a first inquiry as much as possible.

02 · The solution

A website with a voice — literally.

We built TrauZeit a website that makes the feel of a free wedding ceremony tangible online. Instead of describing what an emotive ceremony is, the site shows it — with real audio clips, short videos, and a calm, elegant design that never gets louder than the message.

Audio right on the page

Short clips from real ceremonies. Couples hear her voice before they reach out — and know right away if it's a fit.

Embedded videos

Self-hosted player, no YouTube logo. Fast, privacy-friendly, in her own brand — not someone else's.

Lean booking system

Couples pick a date and occasion, send the request in 60 seconds. Reply comes within 24 hours.

Branding down to the detail

Typography, color palette, micro-animations — all drawn from the officiant's character. No stock-photo look.

03 · How it was built

Tech stack & branding decisions.

The site runs on Next.js — server-side rendering for SEO, static delivery for performance. Images are auto-served in modern formats (WebP/AVIF), videos are self-hosted with adaptive bitrate.

Branding was built with the officiant: warm violet tones as the main color (skipping the usual wedding-pink clichés), serif font for headlines (dignity), sans-serif for body (clarity). Every micro-animation got dialed down — the site should feel like a calm ceremony, not a tech demo.

Stack details

  • Frontend: Next.js, React, TypeScript
  • Media: Self-hosted audio & video
  • Booking: Custom form + email integration
  • SEO: LocalBusiness + Service schema, sitemap
  • Hosting: Own VPS in Germany

04 · The outcome

Inquiries that arrive pre-qualified.

Couples who reach out after hearing the audio clips arrive with a clear picture — no more generic questions like “What exactly do you do?” Conversations start right where they should: the actual occasion, the wishes, the date.

For the officiant: less explaining per inquiry, more time to prepare ceremonies — and a digital presence she actually identifies with.

<60s

Inquiry form filled out

100%

Self-hosted audio & video

24h

Officiant's response time

0

Cookie banners — privacy-first by default

You tell stories. Let me build the site for them.

Branding, storytelling, booking — all from one place, with an eye for detail. The first call is free.

Start a project