Case study · Wedding officiant

TrauZeit:
a website that moves and brings bookings.

A wedding officiant lives on emotion, and on how she shows up digitally. TrauZeit needed a website that reflects her tone, lets you actually hear her voice, and guides couples to a request in three clicks.

Web DesignBrandingSEOAudio/VideoBooking
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01 · The starting point

Words convince, but first you have to hear them.

Wedding officiants usually get found through referrals. But when couples search online, the website decides whether they pick up the phone, and with it, the booking. Before the project, the old site felt generic: stock photos, interchangeable copy, no way to hear the officiant's voice before reaching out.

The goal was clear: a site that shows her style, makes her voice audible, and lowers the bar to a first inquiry as much as possible.

02 · The solution

A website with a voice. Literally.

We built TrauZeit a website that makes the feel of a free wedding ceremony tangible online. Instead of describing what an emotive ceremony is, the site shows it, with real audio clips, short videos, and a calm, elegant design that never gets louder than the message.

Audio right on the page

Short clips from real ceremonies. Couples hear her voice before they reach out and know right away if it's a fit.

Embedded videos

Self-hosted player, no YouTube logo. Fast, privacy-friendly, in her own brand, not someone else's.

Lean booking system

Couples pick a date and occasion, send the request in 60 seconds. Reply comes within 24 hours.

Branding down to the detail

Typography, color palette, micro-animations, all drawn from the officiant's character. No stock-photo look.

03 · How it was built

Tech stack and branding decisions.

The site runs on Next.js: server-side rendering for SEO, static delivery for performance. Images are auto-served in modern formats (WebP/AVIF), videos are self-hosted with adaptive bitrate.

Branding was built with the officiant: warm violet tones as the main color (skipping the usual wedding-pink clichés), serif font for headlines (dignity), sans-serif for body (clarity). Every micro-animation got dialed down, the site should feel like a calm ceremony, not a tech demo.

Stack details

  • Frontend: Next.js, React, TypeScript
  • Media: Self-hosted audio & video
  • Booking: Custom form + email integration
  • SEO: LocalBusiness + Service schema, sitemap
  • Hosting: Own VPS in Germany

04 · The outcome

Inquiries that arrive pre-qualified.

Couples who reach out after hearing the audio clips arrive with a clear picture, no more generic questions like “What exactly do you do?” Conversations start where they should: the actual occasion, the wishes, the date.

For the officiant: less explaining per inquiry, more time to prepare ceremonies, and a digital presence she actually identifies with.

<60s

Inquiry form filled out

100%

Self-hosted audio & video

24h

Officiant's response time

0

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